Yesterday I was observing a business in a mall similar to those mobile phone booths you see in malls where greeters try to get you to come to their booth so they can sell you something. Well on this occasion a young lady approached me finding out that I was “The Specialist” and asked me a very interesting question.

Her employer wanted her to keep asking the same people regardless of how many times they passed the kiosk, even if they said no 7 times before. She wanted to make sense of that and feel like she wasn’t bothering these people. I showed her a pair of shoes in the window of a store across from her booth and asked her why she thought they were in the window? She said of course so someone would buy them.

That is when I explained to her that the same people may pass those shoes literally hundreds of times before they make the decision to buy! It is persistence in advertising. I further explained to her that she was actually doing the same thing…just verbally.

If she would continue to ask the same people sooner or later they WILL stop by! It is just a matter of persistence beating resistance over and over again!

“The Specialist”